Personal Blogging for Beginners
Tuesday, August 10, 2021
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Now that you know a bit more about blogging, you might be interested in what you should know before starting a blog.
- Blogging takes a lot of effort. You’ll need to put time and energy into research, blog writing, editing, rewriting, sourcing images, and promoting your posts. People who consider themselves writers will have an easier time, but there’s still a lot of work to do before and after they write.
- Optimize your blog. Your blog must have a search engine optimization (SEO) strategy to be successful (no matter what your end goal is). An SEO strategy will bring you more traffic because search engines love new content.
- Be committed to the reason you’re blogging. Many people make money off their blogs, but it usually takes them years to get to that point. Reaching that point could take years of work and patience, so make sure you’re committed to it.
- Discover your inner geek. You’ll need to have a little technical knowledge to get your blog up and running. We recommend using WordPress for your blog and to host it yourself through a webhost like BlueHost. (Even the people at WordPress officially recommend BlueHost!) This will give your blog more storage and bandwidth, site security, and great tech support. You’ll also have the most flexibility when it comes to customizing your site with themes and more.
- Stick to a schedule. Not only will this help you get into the habit of writing fresh content for your blog (which search engines love), it’ll also train your audience to expect the content from you. They’ll know when to come back to your blog to read the latest post.
- Choose one social media channel to distribute your content. Social media is an essential tool for any blogger. It’ll help you build your traffic and expand your audience. But with so many channels out there (Twitter, Pinterest, Facebook, Instagram, TikTok) and more being added every few months, you might think you need to be on all of them. Not so. You need to be on the one your audience is on. For example, if you’ve got a visual blog on something like design or photography, you should choose a visual channel like Pinterest or Instagram. The key is choosing your platform and then sticking with it to build your loyal audience.
- Engage with your audience. It’s one thing to produce high-quality content on your blog and get lots of traffic. You’ve also got to engage with your readers. Answer their blog comments and interact with them on social media. By doing this, you’ll not only show your audience that there’s a real person behind the blog and that you care about what they have to say, but you’ll also find out more about your audience. It’ll help you craft even better posts in the future, which will resonate even more deeply with your audience. All of which will keep them coming back for more.
- Be authentic. When your blog posts are honest and authentic, it lends authenticity to your blog. That resonates with readers. Put yourself into your posts and share stories, events, and emotions that come from deep within you.
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